MIKA SUETAKE

Having worked in small and start-up businesses, nurturing a holistic view of a brand, I am familiar with creating and developing a brand's visual identity and full execution.

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Exploring the brand's look and feel during the early stages of its creation is essential as it helps identify its niche and position in the market. This process leads to the most effective designs that not only stand out but also effectively communicate the brand's uniqueness to the end customer.

 

I firmly believe that every element, from the logo and packaging to even the tiniest icon on a website or an organic social post, should complement each other and work cohesively to solidify the brand's identity. My approach involves working on a wide range of designs over the long term, ensuring design integrity is maintained throughout. Rather than merely focusing on a logo and a few design elements, I strive to incorporate these designs seamlessly across all creatives that have daily exposure to the end customers.